The goal of c/o Gerd was to offer consumers organic and sustainable products with a high degree of functionality. Today we produce organic cosmetics and sell both nationally and internationally - all products are manufactured in our own factory in Jokkmokk. For us, it was really about owning the entire process from idea development to product production, sales and marketing.
The years between 2008 - 2012 were one of the most challenging years personally in the construction of c/o Gerd. But something that will forever be in the knowledge bank is that nothing is impossible. Building for real takes time and it has to be.
Anna-Lena and I are so incredibly grateful that we saw and took this opportunity - together with all our fantastic employees at c/o Gerd, over 80 products are produced and sold in Sweden and in many other markets.
In the podcast - In the Mind of an Entrepreneur, I tell you about our journey that has taken us from the drawing board to today being one of Sweden's largest organic beauty brands.
Johan Wiklund Co-Founder & CEO c/o Gerd
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